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Contributions

Home to Tracy Guarino's publications discussing AI governance, emerging technology, and the security models redefining luxury fashion today. Written from operating experience, the publications provide executives, investors and board members with working frameworks for the evolving industry.

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AI GOVERNANCE URGENCY
As Seen on Forbes: Why Luxury Boards Need Stronger AI Governance Now

Luxury brands are adopting AI faster than they're governing it. This Forbes byline argues boards need to treat every AI vendor relationship as a liability question, not just a growth one, and lays out what governance ownership looks like before an AI failure turns into a regulatory or reputational one.

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AI GOVERNANCE MODEL
Govern What You Build: The Only Path to Consumer Trust in Fashion's AI Decade

AI in luxury fashion is making consequential decisions without the necessary governance infrastructure to retain consumer trust. This paper introduces a three-zone AI authority framework and a four-pillar governance model that maps what premium fashion brands can control, where accountability must be enforced and what the cost of waiting is.

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RESALE AUTHENTICATION DISCIPLINE
Why Resale Platforms Need Security Architecture

Circular fashion cannot scale without verification. Luxury resale markets are growing on fragmented authentication, leaving counterfeits in circulation and brands without supply chain traceability. Drawing on financial technology and defense practices, this paper sets out a four-layer verified resale model for luxury fashion.

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DIGITAL IDENTITY & SUPPLY CHAIN INTEGRITY
Securing the Modern Luxury Value Chain

Authentication, verification protocols, Digital Product Passport (DPP) implementation and AI-enabled trust architecture are not merely operational safeguards. This paper examines and argues that the decisive frontier lies in technological governance. In an environment where value circulates beyond the first sale, securing the luxury value chain is emerging as the defining strategic priority for brands seeking durable competitive advantage.

Future Publications

New publications are announced through Tracy Guarino's Substack and LinkedIn ahead of release. 

Fashion Tech
News Explained

Guarino Advisor's weekly read on fashion technology and adjacent industry developments happening in real-time. Each piece includes Tracy's first-hand defense-grade experience, governance advisory and security expertise to explain what they mean for the future of the creative industry, and the practical steps you can take to prepare. 

Latest

August 13, 2026

When AI fails in the fashion supply chain, who is held accountable - the brand or its vendors?

From the Whitepaper Series

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August 12, 2026

eBay purchased Depop for $1.4 billion

The future of fashion M&As explained

Explore

August 6, 2026

From Argument to Breakthrough

Closing a $7 million raise backed by Google and eBay, contributing to the EU AI Act, launching Fashion Tech News Explained and more

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August 4, 2026

Fashion Tech News Explained

Leaders in fashion: This is the cost of delaying action on AI governance

Explore

July 28, 2026

Everything You Need to Know about Digital Product Passports (DPP)

And what Tod’s has to do with it

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July 27, 2026

What Can Luxury Fashion Actually Govern in AI?

From the Whitepaper Series

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July 22, 2026

The EU AI Act

What Small and Medium Businesses in Fashion Need to Know

Explore

See all

Get ahead of fashion tech's future before the rest of the industry catches up. 

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